Nula Apothecary is an innovative and all-natural skin and hair care line meticulously crafted by the talented hair stylist Melissa Taylor.

Driven by her passion for beauty and wellness, Melissa sought to create a film that not only shares her inspiration for launching the line but also highlights the impact it has on helping her clients achieve and maintain healthy, radiant skin and hair.

Shana created a concept to follow Melissa from foraging at the farm to her salon where she crafts products and serves clients.

After finalizing the idea, Shana found a beautiful filming location on Bowen Island and spent one day shooting with her cinema camera.

One additional morning was dedicated to recording the voice-over.

The project took 2.5 weeks from start to finish.

I had the wonderful pleasure of working with Shana Lee Gibson on a video for my company this summer. She was so incredible to work with- easy going but punctual for our timeline, creative and very dependable. We had such a blast creating a vision together and then watching it come to fruition. I felt she really understood my business as well as my personal values and was able to marry these things together so beautifully in the video. I felt very taken care of by her ability to help me stay focused on our goal for the story, her gentle nudging to get my end of the deadline together, as well as her art direction. I didn't feel the need to question her creative style or even how she edited the final product- I knew she caught my vision and had such a grasp on what she and I both wanted to see happen. A few days full of laughter, serious conversations, and collaborative excitement was all it took for her to create this amazing production. I would definitely refer her to anyone wanting to have this kind of beautiful exposure for their business.

Nula Apothecary Film, 2023